Making the Most of Digital Era

Attracting customers via email, content marketing, search platforms, social media, and more...
About Us


  • Title: Digital Marketing
  • Author: Charles F. Hofacker
  • Imprint: Edward Elgar Publishing

Across 27 chapters, this ebook provides a complete introduction to the background of digital marketing, particularly the ways in which customers use digital media, and how technology can be used to fulfill the three key goals of digital marketing: effectively engaging with customers, selling to customers and using the power of networks to make connections with customers.